Duplicate content issues generally don't penalize your website

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These more powerful sites can leverage this authority by following less established competing sites, picking up their content as soon as it is published, and having their version of that content crawled, indexed, and ranked before the site. 'origin.but if Google considers your version of the content to be a duplicate version (even if it's your original content), it's likely it won't rank. Website hacking In the most extreme cases, negative SEO attacks involve hacking a website and modifying its content or metadata in order to harm its search engine rankings.

Hackers can inject malicious code, modify the robots.txt file to block search engines, or modify content to include inappropriate keywords or links. Fake social profiles Creating fake social profiles is another tactic used in negative SEO attacks. Perpetrators create fake profiles on social media Australia Phone Number Data platforms pretending to be the targeted company, then spread misinformation or engage in harmful activities that damage the company's reputation online.



Social profiles aren't directly linked to your own website's SEO performance, but they can still hurt your brand. For example, if a competitor creates multiple fake social profiles pretending to be your brand and then fills them with fake bad reviews or inappropriate content, those profiles may appear on the first page of Google when customers search for your brand. The impact of negative SEO attacks on your website Negative SEO attacks can have far-reaching consequences for your website, affecting not only your search engine rankings, but also your online reputation and ultimately your bottom line.