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The point is that in order to carry out their activities, companies must use all available mechanisms used for market research and promotion of their products. Benchmarking rule . It consists of regularly conducting a comparative analysis of your company with its competitors, ideally with industry leaders. This is necessary in order to compare the main indicators and choose the optimal path to achieve a higher level. It is acceptable to adopt from competitors some of the mechanisms and methods that they use in their marketing policies.
What a leader should be like: key skills and competencies leave a comment Australia WhatsApp Number Data Save article: professional qualities of a good leader Personal Traits of a Good Leader How a true leader should behave during crises main mistakes of a leader Who do employees consider an ideal leader? Take the test and find out which field suits you: IT, design or marketing. Free from Geekbrains It is very difficult to remain a real leader. You have to bear a huge responsibility, and usually company personnel are biased towards managers and have a number of complaints.

In fact, leaders generally deserve recognition. Becoming a worthy leader is not so easy; this can only be achieved by overcoming difficulties. To make a decision about appointing a candidate to a leadership position, it is necessary to find out whether he has the necessary qualities for this. Management psychology is called upon to determine exactly what features help effectively lead a team. There is a psychological portrait of an effective manager . If the candidate’s individual character traits coincide with this description, then he can count on advancement in his career and the position of manager.
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