Guide the algorithm with broad

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The purchasing journey prepare prospects for the final decision retain customers How does inbound align B  B Sales and Marketing? In general, companies are happy when marketing activities succeed in providing valid leads, but if they do not obtain contacts or salespeople are unable to convert them into customers and turnover, despite having hundreds of them available, disappointment sets in. Both departments therefore have the objective of increasing turnover, but too often they do not work together to achieve it. Imbuto-inbound-marketing-B  B Taking one step further than.

The inbound marketing funnel shown in the image, the full funnel concept unites the B  B sales and marketing wedding photo editing service departments into a single flow of experiences that contribute to buyers choosing your company as a supplier. Below, divided into    steps, the functioning of the full funnel which requires the application of both inbound marketing and inbound sales techniques . Make sure prospects find you When prospects don't find a company through search engines, social media , online directories or industry-related websites, the brand becomes invisible.



Regardless of what you do, where you operate, and how you work, there are hundreds of potential customers looking for products or services like the ones you offer, right now. If they don't find you, they will find your direct competitors, guaranteed. The first step to optimizing the sales process , therefore, is to ensure that prospects can find you on the internet and demonstrate to them that your company website is worth visiting . Download the ebook Attract qualified traffic to the company website According to data provided by Google,    out of      people choose to visit the company website before contacting a potential supplier directly via email or telephone.