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There were mentions of the upcoming summer vacations , so the topic of Tourism was something that, undoubtedly, should appear among the searches. The main topics are about “Utility” or “Economy” cars, where the conversation focused on the search for information and technical aspects of the car; Secondly, “Luxury Vehicles” or “Sports Vehicles”, referring above all to the fact that they are inspirational acquisitions and, of course, the aspects that make them “luxury cars”. social-listening The “Luxury Cars” generated a greater volume of mentions, in addition.

To having a better reputation among the audience, since . of the conversation was positive, focusing on the users' aspiration to acquire these and their benefits. For their part, the “Economy Cars” generated a lower volume, although they had the second best reputation in Digital Marketing Service networks. In their case, the negative mentions which are greater than in the case of “Luxury Cars” , focus on the fact that these types of cars are more likely to have auto parts stolen, in addition to the fact that they are considered “common” vehicles. . social-listening What do people talk.



Find out with Social Listening social-listening The term cloud gives us a sample of what is being said about a specific topic, in this case about “Luxury Cars”. From here, we can see that: Exclusive is the most used adjective. Irresponsibility, crashed, etc. These are terms that refer to the recklessness of drivers of “Luxury Cars” that caused road accidents. Audi was the most mentioned brand and one of the most used terms. PlacasDeMorelos: mentions of users who complain that many owners of “Luxury Cars” have Morelos plates to avoid paying for ownership in CDMX.