Much in common with social

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Behaviors, habits and interests. Ignoring the value of social media, not having a company profile, or worse, having one but not including it within a marketing strategy, means choosing not to use a powerful weapon, certainly already in the hands of competitors. Social media marketing: the best 3 strategies of 2021 A valid social media marketing strategy must, obviously, be part of a much broader omnichannel strategy.

Constitutes an element that is now fundamental and discriminating in determining its success. The fundamental objective for companies is to intercept and retain their customers in the places where the users themselves spend Job Function Email List the most time, and social media channels today represent the ideal channel. But what were the innovations in 2021, and what will be the trends for 2022? 1. TikTok.



A new ally for B2B TikTok , the short video app owned by Chinese company ByteDance , is one of the most attractive social media marketing platforms of 2021, with over 1 billion users worldwide. It is, in fact, the platform most appreciated by Generation Z and can be the starting point for the creation of a light and empathetic B2B communication strategy , less linked to product or service dynamics.