Google Search rich search results

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This way, Google can better understand what type of content it is about, from a recipe to a job offer. Additionally, pages with structured data can be displayed in Google Search rich search results . These results provide additional information to users, such as the price or reviews of a product or the opening hours of a store. Plus, they make your results stand out more on the search page, so they can help you attract more clicks. Example of structured data from Google Search Center. SEO optimization guide for beginners part one How to better organize your website There are two main topics to take into account to better organize your website from the point of view of SEO optimization :

navigation and URLs. SEO for beginners: navigation The navigation structure of a website helps users find content and search engines understand which are the most important parts of the page. To organize the navigation of your website, think that the starting point is always  Special Data  the main or home page . From there, users normally click on different links until they reach the information they are looking for. Ideally, this path should be as clear and simple as possible. To do this, you may have to create pages with lists of related pages, or classify different content (for example, e-commerce products) into categories and subcategories.




SEO optimization guide for beginners part one Google recommends using breadcrumb lists , which are a row of internal links at the top or bottom of a page that allows visitors to quickly return to a previous section or home page. Usually, the most general page is the first link and the most specific sections are listed in reading order. Finally, it is also advisable to create a navigation page that shows the structure of the website, with a hierarchical list of the pages. This page is primarily intended for visitors, so that they can more easily locate the content they are looking for. SEO for beginners: URLs For search engines to crawl and index your content, they need to have a unique URL for each piece of content , for example, for each product in a store or for each variant of a page that is displayed in multiple languages. These are Google's main recommendations regarding URLs for SEO : Use https:// whenever possible. Create simple URLs that contain descriptive words instead of numbers or symbols, for example: