The ETAs will no longer be editable

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If you have an account with little data, I recommend setting up soft conversions to collect more data. Think of signing up for the newsletter or downloading a white paper . By only focusing on, for example, an 'appointment', you limit your account enormously. . Responsive Seach Ads Another important development within Google ads is the abolition of extensive search ads, also known as ETAs. From June , it will only be possible to use Responsive Text Ads (RSAs) via Google Ads.

According to Google, this option is the next step in making your campaigns even easier and it will be easier for Google to show a more relevant ad with every search query. You can already prepare your account for this by making sure that each ad group has an optimized photo editor RSA running.  after the update, but will still run if you don't change anything. A development that is again not ideal for marketers who want to have everything under control. With this new setup we give the Google algorithm itself the opportunity to mix up different headlines and descriptions.



Tip by pinning your headlines, you ensure that certain elements always come back. Think of your brand name or other elements, such as the price of a product for e-commerce customers. Pin headers Google Ads Image : Pin your headline to maintain control. . Video and Display Campaigns We've been reading it for a while: video is king ! Yet there are few performance marketers who can confidently spend a large budget in the Display network or YouTube. Especially if 'conversions' is the most important KPI.