Traffic the best choice for your business

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Traffic is not just on busy city roads or avenues, it is the main source of your business. Now let's understand why. The meaning is basically the same, the movement of people, only in your business. There is no point in having quality content and not getting results from it. Results are also measured in traffic. It's a logical system, the more traffic you get, the more customers you can gain. What is traffic? Despite being literally what drives business, traffic is not well handled, and information is often missing. Well, more than knowing what it is, you need to understand that the concept for building a marketing strategy is divided into types. We will inform you of the main ones and how to use digital marketing to attract them. Organic Traffic Like everything organic, this type of traffic is as natural as possible, without interference from links or advertisements. Your audience will find your business, sometimes through a post or referrals, it doesn't matter, this is your most captive audience. Since he found you, he will seek to understand your website. And, if it is interesting content, which is usually the case, they will become loyal to your business. To achieve more organic traffic, you need to invest in SEO consultancy and ensure a good ranking. Therefore, relevant content and techniques such as the sales funnel are essential. Offering free and exclusive content, such as ebooks, boosts trust and creates a loyal audience. Knowledge in analyzing keywords and targeting them to your direct audience is essential. Keywords work in a systemic and interesting way.

When someone searches for something on Google, Bing or Colombia Mobile Number List Yahoo, for example, there is a main part called keywords. For example, someone searches for “what is a shirt” and you have content responding, you will appear for them. But it will be one of thousands of results. If you use the spoken techniques and appear among the first two results, you will have a new reader/loyal customer. This is justified because this person is part of the public interested in your topics. That's why it's important to create guidelines related to your work niche and aimed at your consumer. This is your main audience, where investment is low and results are visible. Direct traffic This type of traffic works with the ideal customer, the one who follows and follows the brand, always entering through the URL. This traffic also results in customers clicking on emails and e-books. But for this to happen, with so much spam, they must have a real interest in your brand. And it is because of this interest that this type of traffic is a great metric to know how well positioned your brand is. Not only that, but also understanding your relationship with consumers. The investment in this traffic is also low, it is worked especially with email marketing. This tool is only possible by capturing the consumer's email, whether for a purchase or when subscribing to the newsletter. Sending emails with related content or maintaining post-sales contact is essential to grow with this traffic. Referral traffic Referral traffic works on your business’ relationships with partners.



These partners can be other companies or even customers. It acts when there is a recommendation from one person to another or from a brand. The more reliable and close to your niche, the more these new visits will qualify in results. Maintaining a good relationship with brands, blogs and/or qualified websites, showing your content is essential. It's another way to increase your ranking and ensure your position at the top of the market. Some of the options are guest postings, collaborative events or posts linked to the problem that your brand solves. In the area of ​​recommending people, maintaining your social networks and the contact previously mentioned transforms your brand into a reference. More than kindness is showing relevant content that encourages the customer to want more. Paid and social media traffic Even though they are different types of traffic, they act in the same area of ​​work: networks. Paid traffic is basically the traffic that comes from paid advertisements, which can be placed on Google or online. It is the traffic with the highest cost, but with a guaranteed return. Pre-defined parameters are used to reach your audience. So it's great to have your brand known. Social media traffic works with the company's action on the networks, based on the content and engagement generated. It’s another way to deliver relevant content that generates more clicks on links. To generate more leads you need to know your audience well and know what you are delivering to them.