Even the blog, like the pages of the website

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How to analyze these factors? There are specific tools, including the most valid for Italy: the well-known SeoZoom .• Customer service: there is nothing that strengthens brand reputation more than ensuring quality service to users . An e-commerce website must always be equipped with a customer service to provide assistance in case of need or any particular requests. Always provide them with helpful and satisfying answers and they will be grateful.A very important interaction tool for customer service is online chat which guarantees a quick and immediate service in responding to contacts already registered on the site.Brand Reputation between social media, applications and tools.



Brand Reputation thrives on social media and online applications that Special Data fuel users' knowledge of a specific commercial service, both physical and digital. These offer users the opportunity to leave reviews , to evaluate the service they have used and to write and read comments about the purchasing experience and the degree of satisfaction obtained.Google offers all owners of commercial and professional businesses the possibility of using a web application (Google My Business) through which to enter their business data: telephone and address, and space for the famous " stars " which exemplify the value that users attribute to this activity based on their experience.Very useful especially for all companies that want to be easily found in certain geographical locations .However, social networks play a crucial role in strengthening Brand Reputation.Creating a social page, writing effective posts with loving copy and monitoring visits and comments are essential activities to understand how users interact with the brand and what they expect from it.It is necessary that the comments on the posts on the page are mostly positive, and if not, understand what difficulties users encounter in dealing with the brand. So put good community management work into practice.Some websites and applications such as Trip Advisor are very useful for finding the information necessary to understand whether a service is considered to be of quality or not by those who have already used it.





Receiving positive reviews on Trip Advisor is undoubtedly a good thing in order to be reliable, but it is good to know that this objective must be achieved in a completely legitimate way. This social network, at least in theory, would prohibit users or work activities from creating accounts specifically to leave positive reviews considered "fake", in order to illicitly support the Brand Reputation of a commercial activity.Nothing is taken for granted. Brand Reputation must be analyzed through the use of various tools that provide important data on the relationship between a brand's website and its users. For example, SEMrush tracks the positioning of a portal and can give excellent instructions on how to improve SEO optimization based on the most popular keywords and user queries.Another tool to use to monitor your reputation on the web in the eyes of users is Google Alerts. This tool provides users with the suggestion to visit your website related to their online searches.Other very effective tools for strengthening your Brand Reputation and knowing what to improve in SEO and promotional strategies are: TalkWalker, Digimind, Blogmeter, KP16 and Socialmention. Don't be afraid to test them all!