Zola draws in customers learning

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So, you’ll need to target relevant words that bring in visitors looking for information. When you target keywords in your broader niche, you’ll also get the chance to educate new customers on your industry and build their trust. Let’s say you sell fountain pens and build a TOFU landing page that includes general information on fountain pens. Visitors who search for “types of fountain pens” might come across your page and appreciate that you went out of your way to educate them.

Once they’re further down the funnel, they’ll be more likely to  Denmark WhatsApp Number Data consider you as an option for their final purchase. For example,  about wedding invitations with a quick FAQ on this landing page: Image courtesy of Zola People who come to this landing page trying to learn about wedding invitations will come away with new knowledge on wording their invitations. For instance, someone searching how to make their wedding adults-only politely might come across Zola’s page and consider them in the future.

Plus, anyone who comes back during the BOFU stage will be better equipped to use Zola’s invitations. Show off your success with social proof At the TOFU stage, your visitor doesn’t have much reason to trust you yet, so you’ve gotta provide that evidence. Social proof, or proof that other customers like your product, fits the bill perfectly. It shows your visitors that people like them choose your product, so they don’t have to just hear it from you.