Genuine reviews help build that trust

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If you’re trying to sell somebody something, remember that they need to trust you before they buy it from you. So make sure that when you create your online presence—especially when it es to interacting with you—that you create opportunities to build that trust. . And trust drives revenue. Secret : Don’t Boost Posts On Instagram Or Facebook If any of you already have a presence for your small business on social media, I’m sure you have at least seen the “boost” or “promote” options on Facebook and Instagram respectively. Maybe you have even been tempted to click on the alluring button and spend some money.


These panies have made this option so easy for businesses that it is hard not to do. However, I strongly encourage you against it. Here’s why: When boosting or promoting content you are trading effectiveness for simplicity. To make this function Lebanon Phone Number Data easier to use, Facebook and Instagram give you default targeting options that aren’t always the best for your specific business. Even if you do go past the default targeting, these panies have taken away multiple detailed targeting options which oftentimes lead to small businesses wasting their money. Here’s an alternative. Instead of boosting your content, try using





Facebook Ads Manager to make sure you are choosing the right objectives and targeting for your campaign. The Facebook Ads Manager gives you all of the targeting tools you need to make sure you are showing your ads to your exact target audience. Plus, the ads manager gives you much more data to look at so you can get a better sense of how your campaigns are truly performing. Pulling it All Together I now run a digital marketing agency where I teach small businesses how to perform these exact steps. It takes time and effort to pull it off. But your reward is an online presence that actually draws people to your site. In the end, your optimization will be worth taking the time to get it right.