Still, it's an example of social media users watching what other users are doing

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If a lot of people like and share a post, there's a good chance that other users will take the same action themselves. This phenomenon always occurs when a post becomes trending (goes viral). As a practical strategy, when posting articles on social media, you should do your best to get the initial likes and shares. image11 Send a message to a friend, or email a fanatic or peer request. Either way, we should seize this starting momentum as soon as possible. This will increase the likelihood of engagement from your remaining followers. 7. Use the “similarity effect” to ensure long-term engagement. The final principle in this article explains how people become friends. As you might expect, similarity is related to "closeness." The similarity effect points out that the closer you are to someone, the more likely you are to like that person. For example, residents who live on the same floor are more likely to develop close friendships than residents who live on different floors.

You may have noticed that the similarity effect is also related to the mere exposure effect mentioned earlier. The more you see someone, the more likely you are to have a positive impression of that person. However, there is another element to the similarity effect. It literally means "similarity." The more similarities you India Phone Number have with that person, and the closer you are, the faster you will fall in love with that person. Similarity and social media. In order to achieve this effect, you should shorten the distance between you and your followers as much as possible. This applies not just to social media, but to all channels through which you communicate with your audience. The ideal approach is to send regular emails.





Our site, Quick Sprout alone, sends three emails a week to subscribers. Readers looking for more information can also subscribe to NeilPatel.com to receive even more emails (3-4 per week). image02 This way, you can be part of your audience's lives on a regular basis. The same principle can be applied to social media. I also post multiple times a day on Twitter and Facebook. Example post 1: image04 Example post 2: image10 The more times my readers see my posts, the more they'll like me. By the way, did you notice that I left out a certain point? If you notice this, you can say that you have an excellent ability to pay attention. If you want to make the most of the similarity effect, include topics you share with users in your posts and emails.